The masterplan transforms 27 hectares of brownfield land to the west of Stafford Station, with the potential to deliver high quality, low-carbon homes, Grade A office space, a new hotel, retail and leisure space.

It responds to the local context by enhancing the existing lake, creating a new Doxey Brook, and maximising biodiversity opportunities through new public realm and landscaping. All development will be designed to be sustainable and adaptable to climate change pressures.

Central to the development of the masterplan is the creation of distinct neighbourhoods that foster a sense of ownership and pride; walkable neighbourhoods that are well connected to the town centre, encourage more active lifestyles and prioritise community wellbeing.